"Our organic traffic (the highestmargin business), and influencer traffic were cut by over 75 percent. No previous algorithm update ever came close to this level of decimation. The position it put us in was beyond dire," it reads.It's hoped the LittleThings brand will be resurrected in another way in the near future.On Wednesday morning, LittleThings' live Facebook show,Refresh, broadcastfor the last time. Hosts Cassie and Paul Morris were in tears, thanking viewers for their loyalty and told of their shock at the sudden closure.
Back in 2016, LittleThings chief executive Joe Spieser allayed concerns about being too reliant on Facebook's algorithm.
"I think we need each other. We need them for the traffic; they need us for the content," he told theWall Street Journalat the time. However, Facebook has recently become pretty brutal when it comes to publisher complaints.
"If you are a publisher who feels like Facebook is not good for your business, you shouldn't be on Facebook," company executive Campbell Brown said in Februaryduring an onstage grillingat Recode's Code Media conference.
LittleThings is one of several social publishers that built its business on distributed content, scrapping the once-antiquated need for a website. That's perhaps changing, with NowThislaunching a websitein January after ditching it in 2015.
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